Here's some information about why the Hispanic vote could play a crucial role in this years election.
Romney captured the Cuban vote in the Florida primary, this doesn’t mean the GOP can win Latino votes this fall. Unlike other Latino voters, Cuban-Americans are reliably Republican.
The vast majority of Latinos in other states, however, are not from Cuba. Many are from Mexico, as well as Central America and Puerto Rico. Even in Florida, there is now a significant number of non-Cuban Latinos, who tend to vote Democratic.
Second, assuming Romney is the Republican nominee, he has a lot of ground to make up with Latinos after being pushed far to the right on the immigration issue during the early primaries and caucuses.
Many Latinos are culturally conservative, patriotic and remarkably entrepreneurial. On paper, this sounds like fertile territory for the GOP. But once Latinos have heard the GOP’s strong anti-immigrant rhetoric, they may well stop listening to anything else Republicans have to say.