Friday, July 8, 2022

Just Because It's Not Happening Here..

by Nomad

Even though this video is eight years old, this PSA, produced for Save the Children Fund, is still impactful.. and timely, especially given the Russian invasion of Ukraine. This video shows how a girl's life is completely transformed in one year.
Originally it was entitled "If London were Syria." But I found it online with the new (and probably more universal) title "Just Because It's Not Happening Here, It Doesn't Mean It Isn't Happening."

According to Wikipedia:
The ad was released on 5 March 2014. It received news coverage immediately in many UK newspapers and magazines...The coverage in the Washington Post noted that the video would only seem shocking to people who had not experienced or read closely about the lived experiences of people who had gone through civil wars, and highlighted the newspaper's profiles of refugees from civil wars.
The video acquired more than 23 million views on YouTube in less than a week. As of January 2022, the video has accumulated over 78 nearly 79 million views on YouTube.

And In May 2016, Save the Children released a second video, Still the Most Shocking Second a Day.